Quite a few people covered it, including TechCrunch, but their article (which was good) focused on the pre-purchase/review side of things. Retrevo is unique in that it currently supports the entire lifecycle of every major CE category- both pre-purchase and post-purchase. Give it a shot and let me know what you think.
Check out Graeme on Graeme on Steve. It’s a great story told by Graeme, one the most dialed-in marketing guys (and bloggers) in MSP.