It’s always fascinating to me when accomplished and seemingly collected folks lose it in the face of market realities. At least "The Dean Scream" could have been attributable to a microphone. Via Search engine land and The Register , MacMillan executive Richard Charkin details in his blog how he and a colleague took some laptops from Google’s booth at Book Expo America, waited nearby for an hour until Google folks figured out the laptops had been taken, and, when asked, returned them. Why? To make a point about Google Book Search and intellectual property.
The is from the CEO of MacMillan. Never mind the bizarre nature of the "prank" and that it doesn’t really parallel the IP issues. The guy and a colleague WAITED AN HOUR. Was he tittering uncontrollably while hiding behind a booth wall clutching the laptops against his blazer and shorts? Perhaps they made a fortress behind the modesty panel of a nearby table?
File under "misfire."